THE CALL HAS GROWN FOR BRANDS TO DO GOOD. FOR BUSINESS TO STEP IN AND LEAD.
PEOPLE BELIEVE BUSINESS HAS A RESPONSIBILITY TO HELP SOLVE PROBLEMS GOVERNMENTS CANNOT. THEY DEMAND THAT BRANDS LIVE THEIR PURPOSE AND VALUES. THOSE THAT DON’T ARE BEING CALLED OUT AND RUN THE RISK OF BECOMING IRRELEVANT.
Beginning with purpose, Brand Citizenship® integrates social responsibility and sustainability into brands, business strategy, and culture. It helps companies balance purpose and profit – by providing solutions to people’s personal me needs and their generalized we worries about the economy, society, and the planet.
BREAK THROUGH BUSINESS AS USUAL. DO GOOD AND CREATE YOUR NEXT NORMAL.
The Brand Citizenship® model was developed from the grassroots up – over three years of research with more than 6000 people.
As early as 2011, people desired for brands to pull them across a ME2WE continuum of Brand Citizenship. To provide solutions to both their personal me needs and their generalized we worries about the economy, society, and the planet. With the global pandemic and calls for social justice, Brand Citizenship has evolved to be circular. Responsibility, Community and Contribution are essential factors for cultivating Trust and strengthening reputation management.
DO GOOD. BRAND CITIZENSHIP IS AN ETHOS.
Brand Citizenship increases the financial and social value of your brand by uniting the efforts of often siloed departments of marketing, corporate social responsibility, sustainability, and sourcing.