BREAK THROUGH BUSINESS AS USUAL. DO GOOD AND CREATE YOUR NEXT NORMAL.
The Brand Citizenship® model was developed from the grassroots up – over three years of research with more than 6000 people.
As early as 2011, people desired for brands to pull them across a ME2WE continuum of Brand Citizenship. To provide solutions to both their personal me needs and their generalized we worries about the economy, society, and the planet. With the global pandemic and calls for social justice, Brand Citizenship has evolved to be circular. Responsibility, Community and Contribution are essential factors for cultivating Trust and strengthening reputation management.