December 2014 - DO GOOD by Anne Bahr Thompson

In 2015, investors will bet more on brands with a transparent, long-term focus

by Anne | Dec 29, 2014 | Brand Citizenship®, Featured, Movements, Reputation management, Trends and cultural shifts

For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part...

In 2015, investors will bet more on brands with a transparent, long-term focus

Articles