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Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns

by Anne | Sep 5, 2017 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management

OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...

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