Anne Bahr Thompson has a genuine passion for creating meaningful change, integrating social consciousness into business, and enhancing impact through lasting collective action. A collaborative leader, she’s been aligning brand development with purpose to transform organizational culture and align operations with values and a sustainability mindset for more than 25 years.
Anne first identified how people’s connections to companies were turning upside down at the start of the Millennium, before many others noticed this shift. Her groundbreaking research influenced a movement of purpose and profit that continues to inform the decisions of revered corporate, not-for-profit, government and academic leaders today. She is a 2020 Superbrands Branding Leader, a Trust Across America 2018 Top Thought Leader in Trust and the author of DO GOOD, which details her pioneering Me-to-We continuum of Brand Citizenship® – a five-step model that guides businesses to provide solutions to people’s personal ME problems through the product and services they offer and their generalized WE worries about society, and the planet through responsible behavior.
A former executive director of strategy and planning and head of consulting at Interbrand, Anne founded Onesixtyfourth to help businesses integrate purpose and social responsibility into their brands, corporate culture and operations. She brings the depth of knowledge and understanding that comes from interacting with a lengthy list of the world’s most valuable organizations from Aegon, adidas, American Cancer Society, Citibank, Deloitte, Emerson, IBM and ING to JPMorganChase, Kingfisher, Microsoft, Pearson, Pepsi, Save the Children, ThomsonReuters and UNICEF, among others. After spending some time at an NGO and working with philanthropists, in the wake of COVID pandemic she chose to return to the business sector to help leaders at all levels take action to shape a better next normal.
Anne’s writings have been published in Brands and Branding (Economist Books), hbr.com, Bloomberg News, The Guardian, Journal of Brand Strategy and many other industry publications. She’s been interviewed on numerous podcasts, radio shows and Fox Business, and spoken at the United Nations, international conferences, business schools and client events. An active community volunteer, she is extremely proud of the work she has done for non-profit and humanitarian aid organizations. Anne holds an MBA from the Darden School of Business at UVA and has been an adjunct professor at NYU Stern School of Business’s London campus.