by Anne | Aug 6, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
by Anne | May 11, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Uncategorized
Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live stream.)
by Anne | Sep 5, 2017 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...
by Anne | Aug 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
by Anne | Aug 25, 2015 | Brand Citizenship®, Brand loyalty, Featured, Reputation management
The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and consumers coming along for the ride—no longer speaks to the needs, longings, and practical realities of our modern society. The global economy,...
