by Anne | Jun 29, 2020 | Brand Citizenship®, Featured, Movements, Purpose, Sustainability
As featured in Medium on 16 June, 2020. 2020 prologue In June 2018, I had the honor of giving the opening keynote at the Beauty of Sourcing with Respect Conference in Paris hosted by Union for Ethical Biotrade (UEBT). The conference, which was attended by a wider...
by Anne | May 7, 2020 | Brand Citizenship®, Brand leadership, Featured, How we live, Movements, Purpose
In just a few short months COVID-19 has radically altered the landscape around us, bringing into sharp focus the importance of balancing purpose and profit, the importance of what I call Brand Citizenship, a concept I’ve advocated for years. More so than before, it is...
by Anne | May 3, 2017 | Brand Citizenship®, Brand leadership, Featured, Movements, Reputation management, Trends and cultural shifts
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
by Anne | Dec 29, 2014 | Brand Citizenship®, Featured, Movements, Reputation management, Trends and cultural shifts
For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part...
