by Anne | Jul 23, 2020 | Brand Citizenship®, Brand leadership, Featured, Purpose, Reputation management, Sustainability, Trends and cultural shifts
As featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best intentions into action....
by Anne | Aug 6, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
by Anne | Mar 15, 2018 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
by Anne | Dec 12, 2017 | Brand Citizenship®, Brand leadership, Featured, Reputation management
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
by Anne | Sep 5, 2017 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...
by Anne | Aug 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
