DO GOOD by Anne Bahr Thompson
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Agility, clarity, sincerity, and WE before ME define game play today

Agility, clarity, sincerity, and WE before ME define game play today

by Anne | Jul 23, 2020 | Brand Citizenship®, Brand leadership, Featured, Purpose, Reputation management, Sustainability, Trends and cultural shifts

As featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best intentions into action....
Trust: the starting point for loyalty, not the endgame

Trust: the starting point for loyalty, not the endgame

by Anne | Aug 6, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management

We’re all adept at seeing through crafted messaging, political rhetoric and marketing hype. After all, social media has done an excellent job of training us to curate our images and craft ‘authentic’ profiles. We stylize our Facebook posts, Instagram pictures,...
From Brand Activism to Brand Leadership in the wake of Parkland

From Brand Activism to Brand Leadership in the wake of Parkland

by Anne | Mar 15, 2018 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts

Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
7 Leadership Virtues People Demand Brands and Political Leaders Embrace

7 Leadership Virtues People Demand Brands and Political Leaders Embrace

by Anne | Dec 12, 2017 | Brand Citizenship®, Brand leadership, Featured, Reputation management

(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...

Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns

by Anne | Sep 5, 2017 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management

OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...

Putting people first cultivates a winning brand

by Anne | Aug 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts

More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
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