by Onesixtyfourth | May 11, 2018 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Uncategorized
Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live stream.)
by Anne | Mar 15, 2018 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
by Anne | Dec 12, 2017 | Brand Citizenship®, Brand leadership, Featured, Reputation management
(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting...
by Anne | Sep 5, 2017 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management
OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...
by Anne | Aug 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
by Anne | May 3, 2017 | Brand Citizenship®, Brand leadership, Featured, Movements, Reputation management, Trends and cultural shifts
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
by Anne | Dec 7, 2015 | Brand Citizenship®, Featured, Generational cohorts & differences, Reputation management, Trends and cultural shifts
Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and...
by Anne | Aug 25, 2015 | Brand Citizenship®, Brand loyalty, Featured, Reputation management
The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and consumers coming along for the ride—no longer speaks to the needs, longings, and practical realities of our modern society. The global economy,...
by Anne | Dec 29, 2014 | Brand Citizenship®, Featured, Movements, Reputation management, Trends and cultural shifts
For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part...
by Anne | Oct 30, 2014 | Brand Citizenship®, Brand loyalty, Featured, Trends and cultural shifts
Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ qualitative and quantitative research project demonstrate that we are entering a new era for business, one that is characterized by mutual benefit and...
