by Anne | Sep 7, 2014 | Brand leadership, Brand loyalty, Featured, Generational cohorts & differences, Trends and cultural shifts
CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled. Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void...
by Anne | Jul 18, 2014 | Brand Citizenship®, Featured, Movements, Reputation management
Many thanks to Ramesh Jude Thomas of Equitor Consulting in India for contributing this blog post. Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand....
by Anne | Jun 15, 2014 | Brand experiences, Featured, Generational cohorts & differences, Trends and cultural shifts
Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms our impressions of a brand. And, each act of management in turn shapes employees’ impressions of their employer. When a company’s brand – its culture...
by Anne | Dec 4, 2013 | Generational cohorts & differences, How we live, Trends and cultural shifts
With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they thought. And, here’s the overview of what we learned: •Overall, Millennials are either more trusting or just less concerned about privacy issues than...
by Anne | Oct 15, 2013 | Brand Citizenship®, Featured
The conversation about brands doing good is become more and more mainstream. And, as it is, more and more of our CultureQ respondents are telling us that businesses soon will no longer have a choice but to participate. But, how do you start? It’s a big world out...
by Anne | Jun 3, 2013 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Weary of being frustrated consumers want to be involved in creating a more positive future As we’ve again been reviewing participants’ hopes, dreams and fears for 2013 from our last round of CultureQ quant, we can’t help but be reminded that people...
by Anne | Jan 10, 2013 | Brand Citizenship®, Brand leadership, Brand loyalty, Featured
In 2013, expect to see more leadership brands addressing local issues that are pertinent to their consumers’ lives before they campaign on behalf of global challenges. Technological advancement is a hygienic factor for all brands Why? In many ways, technological...
by Anne | Dec 26, 2012 | Brand Citizenship®, Brand leadership, Featured, Generational cohorts & differences, How we live, Trends and cultural shifts
As we’re awaiting the final results of our end of year study to gain a more in-depth understanding of the Zeitgeist, we’ve been discussing what’s next for brands in 2013 based upon our learning from CultureQ over the past Summer and Autumn. As always, we’ve been...
by Anne | Sep 8, 2012 | Featured, Movements, Political branding, Reputation management
Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the...
by Anne | Sep 1, 2012 | Featured, Movements, Political branding, Reputation management
In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors. He then went on to win the White House in great part because of his carefully crafted brand. Obama’s message – hope and change – was simple and consistently...
