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Brand Citizenship: 7 principles for integrating CSR initiatives into brand development

by Anne | Jun 18, 2012 | Brand Citizenship®, Brand leadership, Featured, Reputation management

Insights from our Q1 CultureQ study led us to acknowledge that many people (aka consumers) believe brands have a responsibility to progress society. So, we recently posted this as a question (Do you think businesses or brands have a responsibility to help advance...

The seven new rules for brand leadership

by Anne | Apr 19, 2012 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts

“The US tax system needs an overhaul.” “A policy rethink could control the sub Saharan population boom.” “The World Bank’s leadership selection process no longer reflects today’s sources of innovation and economic growth.” These are...

Good citizenship: the new essential for sustaining brand leadership

by Anne | Mar 13, 2012 | Brand Citizenship®, Brand leadership, Featured, Trends and cultural shifts

Transparency. Supplier relationships. Social responsibility. Privacy. These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation.  And because of that, few people have been surprised that...

Brands, step up to leadership in 2012

by Anne | Jan 24, 2012 | Brand Citizenship®, Brand leadership, Featured, Trends and cultural shifts

Leadership.  During this period of sustained economic uncertainty, when people are feeling a significant tension between security and risk, the absence of it is apparent.  Our interviews for CultureQ have indicated this to some degree and the Internet study we fielded...

Brands in 2012: practicality, alignment and sincerity

by Anne | Dec 29, 2011 | Brand Citizenship®, Brand leadership, Featured, Reputation management

At this time of year, after the excesses of holiday festivities our thoughts often turn to New Year’s resolutions. Certainly, the media has been reporting resolutions, large and small, over the past week.  And, we’re not exempt from tracking them; we’re even exploring...

Black Friday, consumerism, social production & ethical consumption

by Anne | Nov 25, 2011 | Brand Citizenship®, Featured, How we live, Trends and cultural shifts

Black Friday is fully under way.  And, in the run-up to it over the past two weeks it seemed that Black Friday had become a holiday in and of itself.  A follow on to Thanksgiving; a bit like Boxing Day is to Christmas in Britain.  Will Gray Thursday and Cyber Monday...

Intuition, confidence and self-reliance

by Anne | Oct 9, 2011 | Featured, Generational cohorts & differences, Trends and cultural shifts

I couldn’t help but nearly recite the definition for intuition. I was downtown having lunch with two of my former students (when living in London I had balanced consulting with teaching Intro to Marketing at NYU in London) and we had stumbled into a discussion...
September 11th: reflecting on individual narratives

September 11th: reflecting on individual narratives

by Anne | Sep 11, 2011 | Featured, How we live, Trends and cultural shifts

Over the past week, I’ve been listening to the personal stories of victims of the crash on the World Trade Center on the radio.  Although 9/11 nearly instantly became an event that connected New York with America and America with the rest of the world, albeit each...
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