Brand Citizenship® activates Purpose. And meaningfully engages customers, employees and other stakeholders. More and more, employees and customers are looking to brands to advocate on their behalf for things that matter most to them. Brand Citizenship® is a new model that breaks through functional organizational boundaries and business as usual. Three years of research with more than 6000 people demonstrated people want brands to pull them across a five-step Me-to-We Continuum of Brand Citizenship®. Connect with us to learn more about Brand Purpose workshops, Brand Citizenship consulting, and booking Anne Bahr Thompson for a speaking engagement. Name Email Address Message 15 + 6 = Submit PRE-ORDER Anne Bahr Thompson’s new book, DO GOOD: Embracing Brand Citizenship to Fuel Both Purpose and Profit now at Amazon or Barnes & Noble.