DO GOOD.
INTEGRATE PURPOSE, SOCIAL RESPONSIBILITY AND SUSTAINABILITY INTO YOUR BRAND AND ACROSS YOUR BUSINESS.

Brand Citizenship┬« is an ethos. It’s a five-step model that helps companies provide solutions to people’s personal me needs and their generalized we worries about the economy, society, and the planet.

ALIGN PURPOSE AND PROFIT.

More and more, employees and customers are looking to brands to advocate on their behalf, for things that matter most to them. Three years of research with more than 6000 people demonstrated people want brands to pull them across a five-step Me-to-We continuum of Brand Citizenship®.

5 steps of the ME-to-WE Continuum of Brand Citizenship

BREAK THROUGH FUNCTIONAL BOUNDARIES AND BUSINESS AS USUAL.

Do Good. Brand Citizenship integrates often siloed departments. It cultivates meaningful engagement with customers and employees. And it increases the financial value and social impact of your brand.

DO GOOD. Connect with us to schedule a Brand Purpose workshop, learn more about activating Brand Citizenship, developing your Social Mission, and booking Anne Bahr Thompson for a speaking engagement.

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