IT TAKES COURAGE TO BREAK THROUGH BUSINESS AS USUAL. TO DO GOOD AND PROFITABLY GROW.
BRAND CITIZENSHIP IS A WAY OF DOING BUSINESS THAT FUELS BOTH PURPOSE AND PROFIT.
brand \ˈbrand\ noun – the human face of a business
or product with which we form a relationship
citizenship \ˈsi-tə-zən-ˌship\ noun – the qualities that a person
is expected to have as an active participant in society
and responsible member of a community
Brand Citizenship® is a model that emerged unsolicited from the grassroots up, through research with more than 6000 people. From a company’s core purpose; to it’s delivery of goods and services; to its responsibility to employees, the community, the environment and the world – it creates a sense of partnership and belonging. It’s 5-step ME2WE continuum guides conscious leaders to balance purpose and profit – by providing solutions to people’s personal me needs and their generalized we worries about the economy, society and the planet.
Beginning in 2011, in research people expressed the belief that companies were better equipped than governments to address and solve problems – from the ordinary needs of daily living to the big issues of our age. With the global pandemic and calls for equity and social justice, the Brand Citizenship model evolved to be circular. Today, Responsibility, Community and Contribution are essential factors for cultivating Trust and Enrichment among customers, employees, investors and other stakeholders.
WHEN ALIGNED FROM AN AUTHENTIC PURPOSE, BRANDS HAVE THE POWER TO TRANSFORM AN ORGANIZATION AND PROGRESS SOCIETY. BECAUSE THEY HAVE THE INFLUENCE TO CHANGE THE WAY WE THINK AND BEHAVE.
Connect with Anne Bahr Thompson, author of Do Good, to schedule an introductory consultation about Brand Citizenship, book a workshop or speaking engagement.