ENHANCE VALUE BY ALIGNING PURPOSE AND PROFIT.
Beginning with purpose, Brand Citizenship® integrates social responsibility and sustainability into brands, business strategy, and culture. It’s a five-step model that helps companies provide solutions to people’s personal me needs and their generalized we worries about the economy, society, and the planet.
BRAND CITIZENSHIP IS AN ETHOS.
More and more, employees and customers are looking to brands to advocate on their behalf, for things that matter most to them. Three years of research with more than 6000 people demonstrated people want brands to pull them across a five-step Me-to-We continuum of Brand Citizenship®.
BREAK THROUGH FUNCTIONAL BOUNDARIES AND BUSINESS AS USUAL.
Do Good. Brand Citizenship increases the financial value and social impact of your brand by cultivating meaningful engagement with customers and employees. And by uniting marketing, social responsibility, sustainability, and sourcing.