CREATE PURPOSE-LED TRANSFORMATION AND GROWTH.
Brand Citizenship® is an ethos. It’s a five-step model that helps companies provide solutions to people’s personal me needs and their generalized we worries about the economy, society, and the planet.
ALIGN PURPOSE AND PROFIT.
More and more, employees and customers are looking to brands to advocate on their behalf, for things that matter most to them. Three years of research with more than 6000 people demonstrated people want brands to pull them across a five-step Me-to-We continuum of Brand Citizenship®.
BREAK THROUGH FUNCTIONAL BOUNDARIES AND BUSINESS AS USUAL.
Do Good. Brand Citizenship cultivates meaningful engagement with customers and employees. It integrates often siloed departments. And increases the financial value and social impact of your brand.