Customers, employees and investors
now expect brands to advocate for
the issues that matter most to them.
Are you connecting with purpose
and coordinating your responses
to an increasingly long list of
social and environmental challenges?
“Leadership brands have always cultivated relationships based on trust – on aligning organizations, products and services with purpose and values, and ensuring communications reflect the actual experience delivered. Coaching brands and leaders to have the courage and confidence to be their best, true selves lies at the center of what I do.”
About
Connecting brands – and people – with purpose.
Guiding leaders to integrate an ethos of citizenship and sustainability mindset.
Anne Bahr Thompson is a listener, collaborator and tireless innovator above all else. She is gifted in seeing the potential in people and brands—inviting others to gain new perspectives alongside her and guiding them to bring these new possibilities to life.
An early pioneer of the purpose space, a Superbrands Branding Leader and a Trust Across America Top Thought Leader, Anne is the author of DO GOOD, which details her pioneering Me-to-We continuum of Brand Citizenship®. With her unique, career-long perspective of branding and marketing, Anne built the research-based insights for the 5-step model over more than ten years. Like the proverbial canary in the coal mine, she started to observe how people’s definitions of value and connections to brands were getting turned upside down—without many of us noticing, or too many of us failing to understand the import.
Today Anne is focused on shifting the consciousness of business, guiding leaders to integrate purpose, a sustainability mindset and ethos of citizenship into their brands, corporate culture and operations. As a former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, she brings a depth of knowledge and understanding that only comes from interacting with a lengthy list of the world’s most valuable organizations.
“My aim is to help clients understand people’s relationships with and expectations of their brands, and the underlying truths of what drives their culture and value propositions. In many ways, aligning organizational behaviors and actions with purpose and values was the reason I pivoted into brand consulting after previously working on the client side in B2B banking.”
Work
Anne brings every client the benefit of her experience over the course of her career working with B2B and B2C brands across markets and sectors, in various capacities. Some of the brands she’s helped over the years include…..
Do Good
What business and thought leaders say about Do Good….
“…for any company seeking to incorporate a social mission into their brand, without sacrificing profits. Anne Bahr Thompson’s model of Brand Citizenship offers compelling advice and creative, yet practical, ways to connect with all stakeholders.” – Jay Coen Gilbert, co-founder of B Lab, the nonprofit behind the B Corp movement
“Anne Bahr Thompson’s five-step Brand Citizenship model offers a new lens on the challenge of stewarding brands in an era of change and increasing complexity for brand owners.” – David Bickerton, Director of Communications, BP plc
“Do Good offers a timely blueprint for building a strong brand with social impact at the core, as customer and employee expectations for the role business plays in society continue to increase.” – Andy Polansky, Chief Executive Officer, Weber Shandwick Worldwide
“Anne’s book underscores what we experience each day as we work with the CEOs and companies in our coalition, and what the research has shown: that understanding and meeting significant stakeholder needs is critical for companies to prepare for 2020. Do Good is required reading for leaders who want to meet today’s business challenges head-on.” – Daryl Brewster, CEO, CECP: The CEO Force for Good
“With her remarkable background and decades of experience, Anne Bahr Thompson has succeeded in joining profitability with purpose (a long-sought synchronization seldom achieved today) and crafted an exceptional framework for businesses to attain Brand Citizenship—which virtually guarantees a business success. A compelling read for everyone in business, I heartily endorse Do Good.” – Archie Carroll, Ph.D., Professor Emeritus, Terry College of Business, University of Georgia; senior coauthor of Business and Society: Ethics, Sustainability, and Stakeholder Management, 10th Edition
“Do Good is engaging, insightful, convincing, and useful. In a world where consumers, employees, and shareholders demand more from the brands they engage with, this book—and the unique Brand Citizenship model Thompson proposes within it—is essential reading for any business leader looking to unlock value and help their organization earn an extraordinary and irreplaceable role in people’s lives.” – Kevin Jasmin, Director of Corporate Brand Strategy, TD Ameritrade
Connecting brands – and people – with purpose.
Guiding leaders to integrate an ethos of citizenship and sustainability mindset.
Connect with Anne Bahr Thompson
Workshops and Training, Speaking, Advising and Coaching