BRAND CITIZENSHIP ALIGNS PURPOSE AND PROFIT.
Cultivate meaningful engagement with customers and employees. Increase the financial and social value of your brand.
CREATE PURPOSE-LED TRANSFORMATION AND GROWTH
More and more, employees and customers are looking to brands to advocate on their behalf, for things that matter most to them. Three years of research with more than 6000 people demonstrated people want brands to pull them across a five-step Me-to-We continuum of Brand Citizenship®.
DO GOOD. BRAND CITIZENSHIP INTEGRATES OFTEN SILOED DEPARTMENTS. IT BREAKS THROUGH FUNCTIONAL BOUNDARIES AND BUSINESS AS USUAL.
Brand Citizenship® is an ethos. It’s a five-step model that helps companies provide solutions to customers’ and employees’ personal me needs and their generalized we worries about the economy, the problems in the world, and the planet.