IT TAKES COURAGE TO BREAK THROUGH BUSINESS AS USUAL. TO DO GOOD AND CREATE A BETTER NEXT NORMAL.
BRAND CITIZENSHIP FUELS BOTH PURPOSE AND PROFIT.
brand \\ˈbrand\\ noun – the human face of a business
or product with which we form a relationship
citizenship \\ˈsi-tə-zən-ˌship\\ noun – the qualities that a person
is expected to have as an active participant in society
and responsible member of a community
Brand Citizenship® is a five step model that emerged from the grassroots up, through research with more than 6000 people. Beginning with purpose, it integrates social responsibility and sustainability into brands, operations and culture. The ME2WE continuum guides conscious leaders to balance purpose and profit – by providing solutions to people’s personal me needs and their generalized we worries about the economy, society and the planet.
As early as 2011, people desired for brands to pull them across a ME2WE continuum of Brand Citizenship. With the global pandemic and calls for social justice, Brand Citizenship evolved to be circular. Responsibility, Community and Contribution are essential factors for cultivating Trust and Enrichment among customers, employees, investors and other stakeholders.
WHEN ALIGNED FROM AN AUTHENTIC PURPOSE, BRANDS HAVE THE POWER TO TRANSFORM AN ORGANIZATION AND PROGRESS SOCIETY. BECAUSE THEY HAVE THE INFLUENCE TO CHANGE THE WAY WE THINK AND BEHAVE.
Connect with us to schedule an introductory consultation about Brand Citizenship, book a workshop or speaking engagement with Anne Bahr Thompson.