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Obama: hopeful about America

by Anne | Sep 8, 2012 | Featured, Movements, Political branding, Reputation management

Hope. What follows it? Especially when you’ve yet to achieve the things you set out to do. Faith. Gratitude. Humility. Action. Although in the run-up to the DNC Barack Obama’s campaigning had lost the spirit of the brand he built in 2008, the messaging at the...

Brand Mitt: will he shape the 2012 political debate?

by Anne | Sep 1, 2012 | Featured, Movements, Political branding, Reputation management

In October 2008, Barack Obama won Ad Age’s Marketer of the Year, beating Apple, Zappo’s, Nike, and Coors.  He then went on to win the White House in great part because of his carefully crafted brand.  Obama’s message – hope and change – was simple and consistently...

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