Anne Bahr Thompson is a listener, collaborator and tireless innovator above all else. She is gifted in seeing the potential in people and brands—inviting others to gain new perspectives alongside her and guiding them to bring these new possibilities to life.
An early pioneer of the purpose space, a Superbrands Branding Leader and a Trust Across America Top Thought Leader, Anne is the author of DO GOOD, which details her pioneering Me-to-We continuum of Brand Citizenship®. With her unique, career-long perspective of branding and marketing, Anne built the research-based insights for the 5-step model over more than ten years. Like the proverbial canary in the coal mine, she started to observe how people’s definitions of value and connections to brands were getting turned upside down—without many of us noticing, or too many of us failing to understand the import.
A former executive director of strategy and planning and head of consulting at Interbrand, Anne founded Onesixtyfourth to help businesses integrate purpose and social responsibility into their brands, corporate culture and operations. She brings the depth of knowledge and understanding that comes from interacting with a lengthy list of the world’s most valuable organizations from Aegon, adidas, American Cancer Society, Citibank, Deloitte, Emerson, IBM and ING to JPMorganChase, Kingfisher, Microsoft, Pearson, Pepsi, Save the Children, ThomsonReuters and UNICEF, among many others. After spending some time at an INGO and working with philanthropists, in the wake of COVID pandemic she chose to return to the business sector to help leaders at all levels take action to shape a better next normal.
Anne’s writings have been published in Brands and Branding (Economist Books), hbr.com, Bloomberg News, The Guardian, Journal of Brand Strategy and many other industry publications. She’s been interviewed on numerous podcasts, radio shows and Fox Business, and spoken at the United Nations, international conferences, business schools and client events. An active community volunteer, she is extremely proud of the work she has done for non-profit and humanitarian aid organizations. Anne holds an MBA from the Darden School of Business at UVA and has been an adjunct professor at NYU Stern School of Business’s London campus.