Brand Citizenship®, Featured, Movements, Purpose, Reputation management, Sustainability, Trends and cultural shifts
With thanks to Shaparency, Red Nilsson and Mark Pfister for the opportunity to speak on this important subject…. As I speak with executive teams and boards I find many feel like they’re being backed into a corner to “do good” – even when they are focused on...
Brand Citizenship®, Employee Engagement, Featured, Organizational Culture, Purpose
as seen in Medium 23 Feb, 2022 PURPOSE. It’s a loaded word. Both for corporations and individuals. And while today’s focus on purpose makes us think it’s a new concept, it’s not. For centuries, spiritualists, existentialists, religious scholars and the like have...
Brand Citizenship®, DEI, Employee Engagement, Featured, Organizational Culture, Purpose, Trends and cultural shifts
With thanks to my colleague and friend Laurie Dodge for contributing this post. I recently had the pleasure of attending a fireside chat between my business partner Anne Bahr Thompson and Alice Wastag of Glint. The Why of Work: Engaging Talent Through Shared Purpose...
Brand Citizenship®, Brand leadership, Featured, How we live, Organizational Culture, Purpose, Reputation management, Trends and cultural shifts
They say honesty is the best policy… so I’ll be frank. Having written a book Do Good and advocating for the merits of Brand Citizenship for the past 10 years, I’m not necessarily a Facebook fan. Over the course of the research that led to my model of Brand Citizenship...
Brand Citizenship®, Brand leadership, Diversity, Employee Engagement, Featured, Generational cohorts & differences, Organizational Culture, Trends and cultural shifts
While the global pandemic has been the trigger for the Great Resignation, cultural shifts that contributed to the new mindset about work have been visible for many years. As early as 2006, CultureQ research identified Millennials were quitting jobs because of lack of...
Brand Citizenship®, Employee Engagement, Featured, Organizational Culture, Purpose
As printed in Medium on 8 July 2021 The piece below is an excerpt on Amazon from Do Good, Chapter 4 — Trust. by Anne Bahr Thompson © 2018 Anne Bahr Thompson. Published by AMACOM, NY, NY. All rights reserved. Give to Give — Not Give to Get Amazon is the largest...
