ANNE BAHR THOMPSON
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Doing Good: Leadership Obligation or Opportunity

Doing Good: Leadership Obligation or Opportunity

Brand Citizenship®, Featured, Movements, Purpose, Reputation management, Sustainability, Trends and cultural shifts

With thanks to Shaparency, Red Nilsson and Mark Pfister for the opportunity to speak on this important subject…. As I speak with executive teams and boards I find many feel like they’re being backed into a corner to “do good” – even when they are focused on...
Time to get purposeful about purpose: 10 guidelines to connect employees to purpose

Time to get purposeful about purpose: 10 guidelines to connect employees to purpose

Brand Citizenship®, Employee Engagement, Featured, Organizational Culture, Purpose

as seen in Medium 23 Feb, 2022 PURPOSE. It’s a loaded word. Both for corporations and individuals. And while today’s focus on purpose makes us think it’s a new concept, it’s not. For centuries, spiritualists, existentialists, religious scholars and the like have...
Our perpetual journey for purpose: The Why of Work

Our perpetual journey for purpose: The Why of Work

Brand Citizenship®, DEI, Employee Engagement, Featured, Organizational Culture, Purpose, Trends and cultural shifts

With thanks to my colleague and friend Laurie Dodge for contributing this post. I recently had the pleasure of attending a fireside chat between my business partner Anne Bahr Thompson and Alice Wastag of Glint. The Why of Work: Engaging Talent Through Shared Purpose...
We’ll always have hope… Facebook rebrands to Meta

We’ll always have hope… Facebook rebrands to Meta

Brand Citizenship®, Brand leadership, Featured, How we live, Organizational Culture, Purpose, Reputation management, Trends and cultural shifts

They say honesty is the best policy… so I’ll be frank. Having written a book Do Good and advocating for the merits of Brand Citizenship for the past 10 years, I’m not necessarily a Facebook fan. Over the course of the research that led to my model of Brand Citizenship...
Employees First: The Great Resignation is not new/s

Employees First: The Great Resignation is not new/s

Brand Citizenship®, Brand leadership, Diversity, Employee Engagement, Featured, Generational cohorts & differences, Organizational Culture, Trends and cultural shifts

While the global pandemic has been the trigger for the Great Resignation, cultural shifts that contributed to the new mindset about work have been visible for many years. As early as 2006, CultureQ research identified Millennials were quitting jobs because of lack of...
Will Jassy and two new leadership principles move Amazon from a big data behemoth to the World’s Best Employer?

Will Jassy and two new leadership principles move Amazon from a big data behemoth to the World’s Best Employer?

Brand Citizenship®, Employee Engagement, Featured, Organizational Culture, Purpose

As printed in Medium on 8 July 2021 The piece below is an excerpt on Amazon from Do Good, Chapter 4 — Trust. by Anne Bahr Thompson © 2018 Anne Bahr Thompson. Published by AMACOM, NY, NY. All rights reserved. Give to Give — Not Give to Get Amazon is the largest...
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  • Doing Good: Leadership Obligation or Opportunity
  • Time to get purposeful about purpose: 10 guidelines to connect employees to purpose
  • Our perpetual journey for purpose: The Why of Work

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