ANNE BAHR THOMPSON
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    • Anne Bahr Thompson
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Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns

Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns

Brand Citizenship®, Brand leadership, Brand loyalty, Featured, Reputation management

OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the...

Putting people first cultivates a winning brand

Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts

More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
5 steps to put people first & cultivate a winning brand

5 steps to put people first & cultivate a winning brand

Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts

More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
The call for brands to do good grows stronger

The call for brands to do good grows stronger

Brand Citizenship®, Brand leadership, Featured, Movements, Reputation management, Trends and cultural shifts

The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
The Intangible Things Employees Want from Employers

The Intangible Things Employees Want from Employers

Brand Citizenship®, Featured, Generational cohorts & differences, Reputation management, Trends and cultural shifts

Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and...

5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet

Brand Citizenship®, Brand loyalty, Featured, Reputation management

The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and consumers coming along for the ride—no longer speaks to the needs, longings, and practical realities of our modern society. The global economy,...
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Recent posts

  • Doing Good: Leadership Obligation or Opportunity
  • Time to get purposeful about purpose: 10 guidelines to connect employees to purpose
  • Our perpetual journey for purpose: The Why of Work

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