Brand Citizenship®, Featured, Movements, Reputation management, Trends and cultural shifts
For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part...
Brand Citizenship®, Brand loyalty, Featured, Trends and cultural shifts
Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ qualitative and quantitative research project demonstrate that we are entering a new era for business, one that is characterized by mutual benefit and...
Brand Citizenship®, Featured, Movements, Reputation management
With thanks to my colleague and friend Ramesh Jude Thomas of Equitor Consulting in India for contributing this post. Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy...
Brand Citizenship®, Featured
The conversation about brands doing good is become more and more mainstream. And, as it is, more and more of our CultureQ respondents are telling us that businesses soon will no longer have a choice but to participate. But, how do you start? It’s a big world out...
Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Weary of being frustrated consumers want to be involved in creating a more positive future As we’ve again been reviewing participants’ hopes, dreams and fears for 2013 from our last round of CultureQ quant, we can’t help but be reminded that people...
Brand Citizenship®, Brand leadership, Brand loyalty, Featured
In 2013, expect to see more leadership brands addressing local issues that are pertinent to their consumers’ lives before they campaign on behalf of global challenges. Technological advancement is a hygienic factor for all brands Why? In many ways, technological...
