Brand Citizenship®, Brand leadership, Featured, Reputation management
Insights from our Q1 CultureQ study led us to acknowledge that many people (aka consumers) believe brands have a responsibility to progress society. So, we recently posted this as a question (Do you think businesses or brands have a responsibility to help advance...
Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
“The US tax system needs an overhaul.” “A policy rethink could control the sub Saharan population boom.” “The World Bank’s leadership selection process no longer reflects today’s sources of innovation and economic growth.” These are...
Brand Citizenship®, Brand leadership, Featured, Trends and cultural shifts
Transparency. Supplier relationships. Social responsibility. Privacy. These terms have all been bouncing about a lot lately whether it be in conjunction with Apple, BP, Google or just general conversation. And because of that, few people have been surprised that...
Brand Citizenship®, Brand leadership, Featured, Trends and cultural shifts
Leadership. During this period of sustained economic uncertainty, when people are feeling a significant tension between security and risk, the absence of it is apparent. Our interviews for CultureQ have indicated this to some degree and the Internet study we fielded...
Brand Citizenship®, Brand leadership, Featured, Reputation management
At this time of year, after the excesses of holiday festivities our thoughts often turn to New Year’s resolutions. Certainly, the media has been reporting resolutions, large and small, over the past week. And, we’re not exempt from tracking them; we’re even exploring...
Brand Citizenship®, Featured, How we live, Trends and cultural shifts
Black Friday is fully under way. And, in the run-up to it over the past two weeks it seemed that Black Friday had become a holiday in and of itself. A follow on to Thanksgiving; a bit like Boxing Day is to Christmas in Britain. Will Gray Thursday and Cyber Monday...
