by Anne | Mar 15, 2018 | Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts
Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...
by Anne | Aug 3, 2017 | Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts
More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...
by Anne | May 3, 2017 | Brand Citizenship®, Brand leadership, Featured, Movements, Reputation management, Trends and cultural shifts
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even...
by Anne | Dec 7, 2015 | Brand Citizenship®, Featured, Generational cohorts & differences, Reputation management, Trends and cultural shifts
Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and...
by Anne | Dec 29, 2014 | Brand Citizenship®, Featured, Movements, Reputation management, Trends and cultural shifts
For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part...
