Diversity, Equity and Inclusion through Belonging and Community

DEI, Featured, Trends and cultural shifts

Creating a culture that promotes and sincerely embraces diversity, equity and inclusion is foundational to business success. Yet, so many brands I speak to continue to approach #DEI mainly from a compliance and governance perspective, not a cultural one. It’s...

Agility, clarity, sincerity, and WE before ME define game play today

Brand Citizenship®, Brand leadership, Featured, Purpose, Reputation management, Sustainability, Trends and cultural shifts

As featured in Medium on 3 July, 2020; and Business Fights Poverty on 7 July, 2020. The most successful businesses have always continuously evolved to stay relevant and remain competitive. Yet sometimes it takes a crisis to jolt our best intentions into action....

Actions matter. Don’t violate trust.

Brand Citizenship®, Brand leadership, Featured, Movements, Purpose, Trends and cultural shifts

The new, more human-centered difference

Brand Citizenship®, Brand experiences, Brand leadership, Brand loyalty, Featured, Movements, Trends and cultural shifts

From Brand Activism to Brand Leadership in the wake of Parkland

Brand Citizenship®, Brand leadership, Featured, Reputation management, Trends and cultural shifts

Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have...

Putting people first cultivates a winning brand

Brand Citizenship®, Brand loyalty, Generational cohorts & differences, Reputation management, Trends and cultural shifts

More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the...