Brand Citizenship Workshops & Training

Fresh thinking and action steps you can implement now. Workshops and training sessions are an efficient and effective way to quickly shift perceptions and align purpose with strategy, communications and operations through Brand Citizenship. Anne Bahr Thompson objectively and expertly facilitates highly energized sessions, encouraging participants (owners, executives, managers and/or staff) to be bold in their aspirations and challenge conventional wisdom. Using proven frameworks developed over her more than 25 years of experience, she focuses on practical business outcomes alongside stimulating visionary thinking. To ensure all ideas identified and developed are viable, before each session she assesses the unique context in which you work–practical business issues and processes, people management and operational quirks and challenges.

Choose from a range of programs below or reach out to create your own. Each workshop has been developed to be standalone and/or may be combined with others depending on your organization’s unique opportunities and challenges.

Connect with us to learn more and schedule a session.


Purpose as an organizing principle: A strategic, credible and unifying purpose rooted in your business proposition cultivates confidence in what you stand for and fosters trust and connects you to something bigger. Learn more….

Empower employees through purpose: Embedding purpose across the ME2WE continuum of Brand Citizenship empowers shared ownership, creates responsibility for activation and success and fosters deeper belonging and personal meaning. Learn more….

Align culture with purpose: Applying the principles of Brand Citizenship, identify the DNA necessary to align your brand, strategy and operations with purpose and transform culture to deliver enhanced value. Learn more….

Turn purpose into an impactful social mission: An effective social mission creates positive change in the world, enhances ROI in CSR, sustainability and philanthropy investments and inspires employees. Learn more….